Privacy Policy

This Privacy Policy explains how Insideefy (“we,” “us,” or “our”) collects, uses, stores, and shares your personal information when you visit our website or make a purchase of our beauty products. We take your privacy as seriously as we take formulating safe, effective skincare and makeup—so we’re committed to being transparent about how we handle your data, and keeping it protected at all times.

1.Personal Information We Collect 

We collect two main types of personal information to enhance your beauty shopping experience and fulfill your orders—Device Information and Order & Beauty Preference Information.

1.1 Device Information (Automatically Collected)
When you browse the Site, we automatically gather details about your device and how you interact with our content—this helps us optimize the Site for your needs (like making sure our product swatches load smoothly!). The Device Information we collect includes:
Details about your web browser (e.g., Chrome, Safari) and operating system.
Your IP address (to help with security and regional personalization, like showing relevant shipping options).
Your time zone (so we can send updates at reasonable hours).
Information about the Site pages you visit (e.g. ,which moisturizers or lipsticks you view) and how you navigate the Site (e.g., clicking from a “skincare routine” blog to a product page).
Referral information (e.g., which website or search term led you to Insideefy, like “best vegan foundation”).
We use these technologies to collect Device Information:
Cookies: Small data files stored on your device that help us remember your preferences (e.g., saving your favorite “wish list” products) and track Site usage. You can disable cookies through your browser settings.
Log Files: These track actions on the Site (e.g., when you log in or add an item to cart) and collect data like your IP address, browser type, and visit timestamps.
Web Beacons/Pixels: Tiny electronic files that record how you interact with our content (e.g., if you open a beauty tutorial email or click a sale banner).

1.2 Order & Beauty Preference Information (Collected When You Engage)
When you make a purchase, create an account, or share preferences with us, we collect information that helps us deliver your beauty haul and tailor recommendations. This includes:
Order Details: Your full name, billing address, shipping address, phone number, email address, and payment information (e.g., credit card details—never stored on our servers, as explained in Section 3).
Beauty Preferences: If you share them (e.g., noting “oily skin” in your account, or favoriting “cruelty-free” products), we’ll use this to suggest items you’ll love (like a mattifying primer for oily skin).
Account Information: If you create an Insideefy account, we’ll store your order history and saved preferences to make checkout faster next time.
When we reference “Personal Information” in this Policy, we mean both Device Information and Order & Beauty Preference Information.

2. How We Use Your Personal Information

We only use your data for purposes that make your Insideefy experience better—no hidden agendas. Here’s exactly how we use it:

2.1 Fulfill Your Orders
The primary use of your Order Information is to get your beauty products to you smoothly:
Process your payment (securely, via our trusted payment partners).
Arrange shipping and send you order confirmations, tracking updates, and invoices.
Resolve issues like missing items or delivery delays (we’ll reach out via email or phone if needed).

2.2 Improve & Personalize the Site
We use Device Information to make the Site work better for beauty shoppers:
Fix bugs (e.g., ensuring product reviews load correctly) and optimize speed (so you don’t wait to see that new lipstick shade).
Create analytics about how customers use the Site (e.g., “most-viewed serums”) to prioritize content you care about.
Personalize your experience: Show you products based on your browsing history (e.g., if you looked at sunscreen, we might suggest after-sun gel) or save your wish list for future visits.

2.3 Communicate With You
We’ll reach out only when it’s relevant to your beauty journey:
Send order updates (e.g., “Your foundation shipped!”) or account notifications (e.g., “Your favorite mascara is back in stock”).
Share beauty tips, new product launches, or exclusive offers—only if you’ve opted in (you can unsubscribe anytime via the link in our emails).
Respond to your questions or feedback (e.g., if you email us about a product’s ingredients).

2.4 Keep You & Our Site Secure
We use Device Information (like your IP address) to screen for potential fraud or risk (e.g., preventing unauthorized access to your account) and protect both you and Insideefy from scams.

3. How We Share Your Personal Information

We never sell your Personal Information to third parties—period. We only share it with trusted partners who help us run the Site and fulfill your orders, and they’re required to keep your data secure. These partners include:

3.1 Service Providers
E-Commerce Platform: We use a secure e-commerce platform (e.g., Shopify) to power our online store. This partner processes your order and payment details, but they do not store your credit card information long-term. You can read their privacy policy here: Shopify Privacy Policy.
Payment Processors: Our payment partners (e.g. credit card networks) handle your payment information securely. They encrypt your data and only use it to authorize and process your transaction—we never store your credit card details on our servers.
Analytics Tools: We use Google Analytics to understand how customers use the Site (e.g., which product pages get the most traffic). Google does not share your personal data with us beyond usage insights. You can opt out of Google Analytics here: Google Analytics Opt-Out.
Shipping Carriers: We share your shipping address with carriers (e.g., USPS, DHL) only to deliver your order. They do not use your information for any other purpose.

3.2 Legal & Compliance Reasons
We may share your Personal Information if required by law (e.g., to comply with a subpoena or government request) or to protect our rights (e.g., investigating fraud or resolving disputes).

4. Behavioral Advertising (Tailored Beauty Tips, Not Spam)

We use your browsing history (e.g., if you viewed vegan skincare) to show you targeted ads or emails with products we think you’ll love—like a new vegan moisturizer launch. We never flood you with irrelevant ads—only content that fits your beauty interests.
If you’d like to opt out of targeted advertising, you can use these links:
Facebook: Facebook Ad Settings
Google: Google Ad Settings
Bing: Bing Personalized Ads
Digital Advertising Alliance: DAA Opt-Out Portal

5. Do Not Track (DNT)

At this time, our Site does not alter its data collection practices when it receives a “Do Not Track” signal from your browser. If you want to limit data collection, you can disable cookies via your browser settings (see Section 1.1).

6. Your Rights (Control Over Your Data)

You have full control over your Personal Information, and we make it easy to exercise these rights:

6.1 For All Customers
Access Your Data: Request a copy of the Personal Information we hold about you (e.g., your order history or saved preferences).
Update/Correct Data: Ask us to fix any incorrect information (e.g., a misspelled shipping address).
Delete Data: Request that we delete your Personal Information (we’ll keep basic order records for legal compliance, but we’ll remove all other data).

6.2 For European Residents
If you live in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):
Right to Restrict Processing: Ask us to stop using your data temporarily (e.g., if you’re disputing an order).
Right to Data Portability: Request your data in a format you can use with another service (e.g., exporting your order history to a spreadsheet).
Right to Object: Object to us using your data for advertising or analytics.
We process your data to fulfill orders (a contractual obligation) or pursue legitimate business interests (e.g., personalizing recommendations). Note that your data may be transferred outside the EEA (e.g., to our U.S.-based payment partners), but we ensure these transfers comply with GDPR standards.

7. Data Retention

We keep your Personal Information only as long as needed:
Order Information: We store your order history for 7 years (to comply with tax and legal requirements) unless you ask us to delete it earlier.
Device Information: We keep browsing data for 12 months (to optimize the Site) and then anonymize it (so it can’t be linked back to you).
Account Information: If you have an account, we’ll keep your preferences and history until you delete your account.

8. Changes to This Privacy Policy

We may update this Policy occasionally to reflect changes in our practices (e.g., adding a new payment method) or legal requirements. When we do, we’ll post the updated version on the Site and note the “last updated” date at the top. We recommend checking back periodically to stay informed.

9. Minors

The Site is intended for users aged 18 and older. We do not knowingly collect Personal Information from individuals under 18. If we learn we’ve collected data from a minor, we’ll delete it immediately.

Thank you for trusting Insideefy with your beauty needs and your data. We’re here to make your shopping experience safe, enjoyable, and totally tailored to you. 💄✨